TATA.EV Customers in their element
We spent time with real Tata Motors customers in their homes, workplaces, and communities in and around Delhi - Gurugram region. Our goal was to capture them in their natural environments, doing the things they love. We wanted to show the real-life stories of people who rely on Tata Motors vehicles to get them through their days. The result is a series of images that are intimate, personal, and authentic.
Common theme among the customers we met was the love for nature and outdoors, and an appreciation for sustainability. And it's really cool that we were able to capture them doing the things they love, in the places that matter to them.
The images we captured reveal the passion and joy that Tata Motors customers have for their vehicles and their lifestyles. We see a yoga instructor stretching in her garden, a tennis player serving up aces on the court, and a hiker exploring a local nature trail. Each of these images tells a story of someone living their best life. The images are a celebration of both the vehicles and the people who drive them.
